Reading list update

Finished Blink without much enthusiasm and was left with no clear message. There were a few good points about basing decisions on key factors rather than being overwhelmed/misled by less relevant factors, and avoiding panic since it makes you unable to think straight. There were also some interesting stories including one about consumer testing of softdrinks (evaluating the product in context can give entirely different results than your first impression - and both are overridden by brand impression anyway).

And I started reading The World is Flat, which is much more fun, and underlines again how easy it has become to start doing business online, but framed in a much broader context which will affect us all. ESSENTIAL READING!

Friedman may be underestimating the complexity of computerizing cooperative work flows (if it was easy, what are all those CSCW people researching?) - or maybe work flows will simply become standardized once the supporting software is in place?